The Power of Habit: Why We Do What We Do in Life and Business

Duhigg Takes Us To The Thrilling Edge Of Scientific Discoveries That Explain Why Habits Exist And How They Can Be Changed. Prologue: The Habit Cure — Pt. 1: The Habits Of Individuals. The Habit Loop : How Habits Work ; The Craving Brain : How To Create New Habits ; The Golden Rule Of Habit Change : Why Transformation Occurs — Pt. 2: The Habits Of Successful Organizations. Keystone Habits, Or The Ballad Of Paul O’neill : Which Habits Matter Most ; Starbucks And The Habit Of Success : When Willpower Becomes Automatic ; The Power Of A Crisis : How Leaders Create Habits Through Accident And Design ; How Target Knows What You Want Before You Do : When Companies Predict (and Manipulate) Habits — Pt. 3: The Habits Of Societies. Saddleback Church And The Montgomery Bus Boycott : How Movements Happen ; The Neurology Of Free Will : Are We Responsible For Our Habits? Charles Duhigg. Includes Bibliographical References (p. [293]-353) And Index.